Choose Kind: the perfectly grammatically incorrect imperative

Tonight I started thinking about the phrase “choose kind”. More specifically, the linguistics of the phrase. It’s not grammatically correct. The grammatically correct imperative would be “choose kindness”.

Part of the power, to me at least, is in its ungrammaticality. Using an adjective instead of a noun shakes us gently from grammatical complacency to ask the question, “Kind what?”

Kind words.

Kind smile.

Kind eyes.

Kind actions.

Kind thoughts.

Choose kind.